Ruth’s Chris Steak House

As the art director on this account, my first role was to concept how we were going to effectively capture the pairing and tell the story through carousel and canvas ads, as well as through :15 and :30 videos. We needed to not only tell the story of the Ruth's brand but also the respective vineyard. During the video and photo shoot itself, I worked directly with the photographer and director to ensure what we were capturing was true to the concept and right for the brand.