Ruth’s Chris Steak House

Tastemakers dinner

As Art Director on this campaign, I led the concept development for how we would visually tell the story of the Ruth’s Chris brand in partnership with a featured vineyard. The goal was to authentically convey the pairing experience through engaging formats including carousel and Canvas ads, as well as :15 and :30 video spots. I developed the creative direction to highlight both brands' unique qualities while maintaining a cohesive visual narrative. During the photo and video shoot, I worked closely with the photographer and director on-set to ensure that every shot aligned with the creative vision and upheld brand integrity.